Woman-owned, handmade syrups and beverages.

How a Coffee Shop Rebrand Increased Revenue by 22%

Comprehensive Branding for the woman-owned dark academia coffee shop of North Jersey. We worked extensively in visuals, branching our logo philosophy out to a merch line and videography focus for social media and menu design.

+22% Increase in Yearly Revenue

Anabel Damstrom, Owner

PLACEHOLDER Creative Direction — Chris Rumeau

PLACEHOLDER Illustration — Chris Rumeau

PLACEHOLDER Client — Hug a Mug Coffeehouse & Ceramics Studio

Principal Type — DJR Roslindale, Coco Gothic, Contralto Big

PLACEHOLDER — replace with real copy

PLACEHOLDER: a short paragraph about this part of the project — the brief, the craft process, or a client quote. Swap this image for a real in-context shot when you have one.