Adelante Barbell Club
Private powerlifting gym seeking national recognition. Comprehensive brand identity redesign. An objective to craft a visual identity that resonates with both seasoned athletes and newcomers, positioning the brand competitively within the athleisure market.
Font — Cervo Neue — Błażej Ostoja Lniski
Font — Union Condensed — Lachlan Philp
Principal Type — Vestibulum ante ipsum primis in faucibus orci luctus e
Visual Identity Overhaul for the Union, New Jersey powerlifting gym. We worked extensively in visuals, branching our logo philosophy out to a merch line and videography focus for social media and menu design.
- Heavy collaboration with client to determine specific style and layout for Fall 2019, future apparel releases, and future Brand Identity.
- Based on client needs, funneled ideas into 30 sketches, 10 preliminaries, and 2 revision finals.
- Generated $3500 first-day revenue, with multiple colorways of the design still being released.
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