Private powerlifting gym seeking national recognition. Comprehensive brand identity redesign. An objective to craft a visual identity that resonates with both seasoned athletes and newcomers, positioning the brand competitively within the athleisure market.
Cervo Neue by Błażej Ostoja Lniski
Union Condensed by Lachlan Philp
Visual Identity Overhaul for the Union, New Jersey powerlifting gym.
We worked extensively in visuals, branching our logo philosophy out to a merch line and videography focus for social media and menu design.
● Heavy collaboration with client to determine specific style and layout for Fall 2019, future apparel releases, and future Brand Identity.
● Based on client needs, funneled ideas into 30 sketches, 10 preliminaries, and 2 revision finals
● Generated $3500 first-day revenue, with multiple colorways of the design still being released.
